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Google on Social Networks Opportunity
Victoria Barret
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4-22-2008 2:02 PM
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tags:
google
,
facebook
,
orkut
Victoria Barret
says:
There's a lot of it, but we're not sure how to make money off of it yet (I'm paraphrasing).
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/389aee53-68da-4f82-974e-36e1893a2d00/589881D4-3F72-485F-8812-8A271918510B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://seekingalpha.com/article/72846-google-inc-q1-2008-earnings-call-transcript?page=-1" href="http://seekingalpha.com/article/72846-google-inc-q1-2008-earnings-call-transcript?page=-1" style="font-size: 11px;">seekingalpha.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://seekingalpha.com/article/72846-google-inc-q1-2008-earnings-call-transcript?page=-1"><P>On social networking monetization, I think its been an area where we have really applied a lot of new technologies and then some of the demographic targeting and so on, which has been very successful. I think the challenge and the opportunity there is there is a huge amount of inventory. We have obviously MySpace, Orkut, Inner Network and a number of other social networks. There is a lot of usage of those. So there is a tremendous amount of inventory and so part of it is just getting that advertiser ecosystem built up and people targeting that inventory and doing it in a way that makes sense for those advertisers. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/589881D4-3F72-485F-8812-8A271918510B/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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