Your desire to know


	Your desire to know

ronhuxley

8-30-2009 9:36 AM

48 views

tags:

aristotle, communication, curiosity, curious, desire to know, information, internet marketing, knowledge, marketing, principle of scarcity

ronhuxley says:

I love the principle of curiosity. I use it all the time with children in my family therapy practice. It is the key way to get them engaged. If you can't engage them, then you can't help them, is what my work often comes down to. The same truth can apply to marketing or any form of relationship building activity. What are you thoughts? True? Not true? Click the comment button or tweet us a reply...hey 140 characters is just enough to wet your curiosity isn't it?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/99373af5-7b42-404a-981c-a42c6a24b10e/5AAE3F09-B8F8-487D-B5B7-364E9DCC8F45/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may" href="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may" style="font-size: 11px;">www.openforum.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may"><SPAN>Aristotle maintained that “all men by nature desire to know.” He was referring to human curiosity. Samuel Johnson called curiosity “the first passion and last.” Why? Because curiosity seeks what is different, without regard for whether or not it’s of benefit. Tell someone not to do something, and it creates an instant temptation to do whatever they’re being asked not to: Eve eating the apple, Pandora opening the box, and of course the infamous cat killed by curiosity.  </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may"><SPAN>Soman and Menon concluded that while some information is needed to draw people in, if you give too many details and specifics they turn their attention elsewhere. They offered up a three-point strategy for the best way to stimulate interest:</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may"><SPAN>Arouse curiosity by demonstrating a moderate gap in the observer’s knowledge.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may"><SPAN>Provide just enough information to make them want to resolve their curiosity.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may"><SPAN>Give them time to try to resolve their curiosity on their own.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.openforum.com/idea-hub/topics/the-world/article/built-in-curiosity-how-to-mind-a-gap-matthew-e-may"><H5>Built-In Curiosity: How to Mind a Gap</H5></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5AAE3F09-B8F8-487D-B5B7-364E9DCC8F45/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>