Wells Fargo banks on virtual worlds to gather real-world interest


	Wells Fargo banks on virtual worlds to gather real-world interest

dewitte

5-9-2008 8:59 AM

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wells fargo, second life, stagecoach island, virtual, reality

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/eef02a96-8b82-4a0f-b2b1-4bbb02aa3f0a/5C1F371D-2534-42BD-B872-0461C9531132/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily" href="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily" style="font-size: 11px;">www.dmnews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily"><P>If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily"><P>That's the idea behind on Stagecoach Island, a private virtual world created by financial services company Wells Fargo to teach basic financial skills to the age 14-24 demographic. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily"><P>“We wanted to stay focused on our mission to provide financial education and we decided the best way to do that while protecting our brand is to build our own island,” said Gina Fung, VP of experiential marketing at Wells Fargo. “Young adults find themselves facing a lot of firsts, and we felt Stagecoach Island could give them hands-on practice in financial responsibility in an entertaining and safe format.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmnews.com/Wells-Fargo-banks-on-virtual-worlds-to-gather-real-world-interest/article/109710/?DCMP=EMC-DMN_iMktingNewsDaily"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.dmnews.com/img/4F2CB71B-4962-40D8-8515-D5AA2281953A" alt="Wells Fargo minimizes in-world branding" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5C1F371D-2534-42BD-B872-0461C9531132/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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