<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7f5406d0-babe-4de1-b13b-dbf1c0710a28/62636C8C-FA21-4629-A854-A8D5391D4C68/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.alternet.org/story/142861/coca-cola%27s_lies_about_sustainability_have_gone_too_far" href="http://www.alternet.org/story/142861/coca-cola%27s_lies_about_sustainability_have_gone_too_far" style="font-size: 11px;">www.alternet.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alternet.org/story/142861/coca-cola%27s_lies_about_sustainability_have_gone_too_far"><P class="storyheadline">Coca-Cola's Lies About Sustainability Have Gone Too Far</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alternet.org/story/142861/coca-cola%27s_lies_about_sustainability_have_gone_too_far"><DIV class="teaser"> <DIV class="teaserleft"> They've gone from greenwashing to outright lying. </DIV> <DIV class="teaserright"> <SPAN class="tools"><B>Tools <A title="Email this story to a friend" href="http://www.alternet.org/module/email/?storyID=142861"><IMG height="8" width="11" border="0" alt="email" src="http://www.alternet.org/images/icons/icn-mail.gif" /> EMAIL</A> <A title="Print-friendly version" href="http://www.alternet.org/module/printversion/142861"><IMG height="8" width="11" border="0" alt="print" src="http://www.alternet.org/images/icons/icn-print.gif" /> PRINT</A> <A href="#comments"><IMG height="8" width="11" border="0" alt="" src="http://www.alternet.org/images/icons/icn-talk.gif" /> 2 COMMENTS</A><BR /> </B></SPAN> </DIV> <DIV class="teaserfooter"></DIV> </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alternet.org/story/142861/coca-cola%27s_lies_about_sustainability_have_gone_too_far"><SPAN class="paragraph">In 2007, facing growing opposition to its water management practices, particularly in India, Coca-Cola's CEO, Neville Isdell came up with a brilliant idea. The Coca-Cola company, he announced, will become water neutral, replenishing every drop of water they use, and therefore, as the suggestion went, Coca-Cola would have no impact of water resources around the world. </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alternet.org/story/142861/coca-cola%27s_lies_about_sustainability_have_gone_too_far"><SPAN class="paragraph"> Voila! Problem solved, a company using 300 billion liters of water annually would have no impact on water resources. Sustainability doesn't get any better than that. The only problem was that Coca-Cola knew that water neutrality was impossible to achieve. </SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/62636C8C-FA21-4629-A854-A8D5391D4C68/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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