Whose Driving Twitter? Men and Women...and Why? Studies show surprising results. Find out more.


	Whose Driving Twitter? Men and Women...and Why? Studies show surprising results. Find out more.

iCoastal Net Designs

6-15-2009 4:13 PM

419 views

tags:

twitter, facebook, social media

iCoastal Net Designs says:

Great stats on the generic behavior of the sexes in Twitter (specifically) and Facebook and other social networks. This information could help you refine your engagement activities from a marketing standpoint.

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from June 15, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9cb3236f-9345-40be-bd70-84dfa94a470d/6309DCE6-0708-4B41-A0BB-5CB94BCAF554/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" href="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>Despite the fact that women comprise a slight majority of Twitter users (55% of women vs. 45% of men), and men and women  follow a similar number of tweeters overall, men have 15% more followers than women, and have more reciprocated relationships, according to Bill Heil and Mikolaj Jan Piskorski, who conducted the study.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><P>According to the authors, this “follower split” suggests that women are driven less by followers than men, or have more selective thresholds for reciprocating relationships.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/4976FE7D-5F89-4DE8-99D5-706EA29042AB" alt="harvard-business-school-men-women-twitter-following-followers-june-20091.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/771602DB-3C17-4F00-88B5-C5C6E5D276E7" alt="harvard-business-school-percentage-twitter-users-most-tweets-june-2009.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/8E3E0A5D-2A5B-434D-ADD8-900E381C9877" alt="harvard-business-school-cumulative-percent-twitter-users-ranked-contribution-june-2009.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/tweeting-men-buck-female-socnet-dominance-trend-9437/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink">Heil and Piskorski say these results are “stunning,” in light of the fact that they run counter to the bulk of other social networking research, including a <A href="http://www.marketingcharts.com/interactive/women-over-55-take-facebook-by-storm-7879/">recent report from InsideFacebook</A>. “On a typical online social network such as Facebook, most of the activity is focused around women - men follow content produced by women they do and do not know, and women follow content produced by women they know,”  they said. “Generally, men receive comparatively little attention from other men or from women</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6309DCE6-0708-4B41-A0BB-5CB94BCAF554/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips