What a briilliant ad campaign!


	What a briilliant ad campaign!

hitchhiker08

3-4-2008 12:28 AM

38 views

tags:

zoo, ad, ad campaign, san fransisco zoo

hitchhiker08 says:

Thats thinking outta the box!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2a2d6769-f31b-437d-8357-abdc507c4450/63B3EAB3-82D8-4D85-82FA-C10197DB5269/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.commarts.com/exhibit/zoo-print-campaign.html" href="http://www.commarts.com/exhibit/zoo-print-campaign.html" style="font-size: 11px;">www.commarts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><H2>
                San Francisco Zoo print campaign
            </H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.commarts.com/img/8C0BB23A-F812-435F-85D6-8338170F15DE" alt="8706_15_MTA0Mzk2NTgxODM5OTczNDk4.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.commarts.com/img/6CCA940F-A2AD-4607-8002-85E4F9050976" alt="8707_15_ODgzOTA1NzI0MTgzOTk3MzQ5OA.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.commarts.com/img/D8F59F08-E05E-489F-B5CC-30ED60683659" alt="8708_15_LTMzNTI3NTQ5NTE4Mzk5NzM0OTg.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.commarts.com/img/AB030615-3B54-4E22-A711-8CC64091F768" alt="8709_15_ODc5MDU2MDYwMTgzOTk3MzQ5OA.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><P>
                Ask someone, “What's the first thing that comes to mind when you hear the word Jaguar?“ and they'll probably mention the car. That's because, with the proliferation of brand names based on animals, it's sometimes easy to forget the animals that inspired them. With this in mind, San Francisco-based BBDO West created these print ads (part of a television, print and online campaign) for the San Francisco Zoo to attract new visitors and members and to help people remember the "real" animals behind the words. The ads show a single animal-inspired word with multiple meanings and a small line of type that's a call-to-action to visit the zoo. The result? Near record-level zoo attendance. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commarts.com/exhibit/zoo-print-campaign.html"><P>
                Brandon Sides, art director;
Neil Levy, associate creative director;
Jim Lesser, executive creative director;
Rich Garbarino, studio artist;
Erica Jensen, producer;
The San Francisco Zoological Society, client.
            </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/63B3EAB3-82D8-4D85-82FA-C10197DB5269/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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