Social Business; yeah, that sounds about right.


	Social Business; yeah, that sounds about right.

mturro

9-23-2009 10:48 AM

39 views

mturro says:

Stowe Boyd is pushing for re-conceptualizing and (more expressly) re-naming what we commonly refer to as Enterprise 2.0 -- and I couldn't agree more. As anyone who is in the thick of this change can tell you there are a lot more layers to it than the tech layer. Technology may indeed be the cause, but the sociological, anthropological, and cultural effects are without a doubt the intriguing plotlines in this story.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/50d22a91-0896-481c-b5cb-c519a3875b19/641A6FB6-C334-471B-8D1D-22A0ECC2151A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.stoweboyd.com/message/2009/09/getting-to-the-bottom-of-social-business.html" href="http://www.stoweboyd.com/message/2009/09/getting-to-the-bottom-of-social-business.html" style="font-size: 11px;">www.stoweboyd.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stoweboyd.com/message/2009/09/getting-to-the-bottom-of-social-business.html"><P>Web 2.0 fits that bill reasonably well. It suggests that there was a preceding, Web 1.0 era, and that we learned and thought and fiddled, and then we consolidated all that into a new release: Web 2.0! And, it fits pretty well.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.stoweboyd.com/message/2009/09/getting-to-the-bottom-of-social-business.html"><P>But Enterprise 2.0 is nothing like that, or if it is, it is a conjecture about some future period of time. At the best, it represents the gradual adoption of Web 2.0 technologies into the nnterprise, which is slowly happening. But it does not really say anything about what sorts of changes in management and operations need to happen to leverage the possibilities arising from these new tools and techniques. So I have come to think that, in this context at least, 2.0ing is a trap. It suggests that we have crossed some defining boundary into a new way of doing things. But we haven't. Companies are only now starting to take the first tentative steps toward a new basis for business.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/641A6FB6-C334-471B-8D1D-22A0ECC2151A/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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