From article:
1. Unwavering Principles – One thing that John McCain can never be accused
of is changing his mind too often. No matter what he sets his mind on,
that’s it. This makes him an excellent businessman because he has the
conviction to follow through on his decisions and will never sit on the
fence.

2. Experience – It’s no secret that Obama is slightly younger than McCain.
In fact, that’s the understatement of the year, but McCain’s experience
has got to count for something.

3. Taxes – The issue of taxes has been a massive one as the American
economy has struggled in recent months, largely thanks to the credit
crunch. Somehow, and nobody is quite sure how, McCain’s tax promises
hav...

From article:
1. Unwavering Principles – One thing that John McCain can never be accused
of is changing his mind too often. No matter what he sets his mind on,
that’s it. This makes him an excellent businessman because he has the
conviction to follow through on his decisions and will never sit on the
fence.

2. Experience – It’s no secret that Obama is slightly younger than McCain.
In fact, that’s the understatement of the year, but McCain’s experience
has got to count for something.

3. Taxes – The issue of taxes has been a massive one as the American
economy has struggled in recent months, largely thanks to the credit
crunch. Somehow, and nobody is quite sure how, McCain’s tax promises
have managed to please the majority of society. He has proposed to
leave tax levels as they are, meaning the rate of corporate tax is only
25%. This has pleased greedy corporations for obvious reasons but it’s
also pleased small businesses because it gives them a fighting chance
of survival. He seems to have everyone on his side.

4. His Support – Like any good businessman, John McCain has solid
heavyweight support behind him. He has more corporate power players
than anyone else and received more than his fair share of the popular
vote in the Republican primaries and caucuses. His ability to
negotiate, please all sides and promise the world has obviously worked
wonders.

5. Charisma

OK, well 4 out of 5 is not bad.