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Behavioral Targeting - Retargeting (3)
pedrgon
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7-21-2008 10:26 AM
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behavioral targeting
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retargeting
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/18b556b6-9c3b-447a-8db0-54ee405815f2/657BE549-0872-4805-B95C-ABDA7E05550F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3629835" href="http://www.clickz.com/showPage.html?page=3629835" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629835"><P>Another factor in the future success of [behavioral targeting] is the creative content that your consumers will see. So much of online advertising's focus has shifted to paid search; rich in text, lacking in creativity. To date, display advertising has been relegated to the few. Retargeting hopes to reintroduce the importance of creative online advertising to marketers who have grown very accustomed to the simplicity and ease of paid search. What becomes effective with retargeting is the ability to dynamically select ads based on the actions a visitor has taken on the Web site. It's already a challenge for companies to get quality online creative. As interest increases in targeted banner advertising, the problem is only going to become more prevalent.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629835"><P>Better analytics will be needed to monitor performance that goes well beyond clicks to paint a much more accurate picture of the effect on the consumer; and these analytics need to be proactive!</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/657BE549-0872-4805-B95C-ABDA7E05550F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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