Cell Phones Used by 46% of US Tweens


	Cell Phones Used by 46% of US Tweens
fuordigital
9-20-2008 3:36 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b469417f-5359-4b4c-ba9e-fce415c54b92/6672CC8E-92D3-439F-9F16-3426F1365289/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink" href="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><H2>Cell Phones Used by 46% of US Tweens</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/4B435102-2488-43BF-A81A-3F1486D03D2E" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><P>Nearly half - 46% - of US “tweens” (those age 8-12) use a cell phone, and safety is the primary reason that parents cite for their childrens’ having a mobile phone, <A href="http://www.nielsenmobile.com/html/press%20releases/MobileKids.html">according to </A><A href="http://www.nielsenmobile.com">Nielsen’s</A> newly launched Mobile Kids Insights survey. <SPAN id="more-6031"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><P>The survey also estimates that US tweens - a population segment of 20 million - get their own cell phone between age 10 and 11, on average.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><P>Some 55% of tweens who own a cell phone send text messages and 21% download ringtones, according to the study.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><P>In terms of the role that parents play in tween cell phone use:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">The top reason parents want tweens to have a cell phone: in case there is an emergency or problem.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">92% of parents restrict how tweens use their phone</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">68% say they prohibit downloads (games, ringtones, etc.) that incur charges.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/cell-phones-used-by-46-of-us-tweens-6031/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">65% of tweens with cell phones are on family plans.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6672CC8E-92D3-439F-9F16-3426F1365289/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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