Selling Solar Symbolism


	Selling Solar Symbolism

rochester92

2-6-2008 2:04 PM

1800 views

tags:

symbolism, religion, spirituality, marketing, consumerism

rochester92 says:

Interesting note on the use of historic concepts of spirituality (light and the Sun / Son) transformed into corporate logos to sell goods and services.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2a624900-7a57-4e0e-9a4c-fac25044584d/6D90DFF1-F0E2-4E28-864F-DF7771D096B2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html" href="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html" style="font-size: 11px;">secretsun.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html"><H3 class="post-title entry-title">
<A href="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html">Watch Out, People- Here Comes the Sun</A>
</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html"><DIV>I've noticed recently that  a remarkable number of  logos for consumer goods and the like have taken on Solar imagery as of late, often that of a <SPAN>rising</SPAN> Sun. I'm not quite exactly sure why, but I am 100% sure that these changes are not made lightly or casually by any stretch of the imagination.  Consultants and design firms are paid millions to re-brand products in this fashion, and corporate executives are extremely concerned with what messages their trademarks project into the world. But my familiarity with this type of symbolism puts it in a bit of a different light than it might for Joe or Jane Q Public.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html"><DIV>Logos in the left column are the old, and those in the right are the new, sunnier revisions...</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/secretsun.blogspot.com/img/55622B34-AC0B-4E7F-98E3-AF9725F3D362" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/secretsun.blogspot.com/img/96C80476-46DE-46E9-A353-CDB930BCA48D" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://secretsun.blogspot.com/2008/02/watch-out-people-here-comes-sun.html"><DIV>British Petroleum is a late-comer to Solar symbology in the petrochemical world, since companies like Shell, Sunoco, Mobil and Citgo have had Sun-themed logos for decades now.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6D90DFF1-F0E2-4E28-864F-DF7771D096B2/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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