What an eye-opener to look at the lifetime value of a customer rather than just what they spent per month or per year, etc.

It really makes sense to take good care of them with strategic customer appreciation ideas, as it's easier to keep good customers than find new ones.

Customers should always be valued. True, we are the ones providing services and products. But we benefit from them also in return.

Customers should always be valued

BULLSHIT!

At the autoparts store where I work we have this one CuStOmEr that buys stuff (Hundreds of dollars worth) Then he brings it back a couple days later.
I can't count how many times he has put us in the hole on slow days.
We got him tho, He paid by check and it bounced. He tried to get a refund and we told him it would be 7 to 10 days till the check clears. He went to another one of our stores for a return and they called us. He is now cash only/no refunds - store credit only on his purchases. We haven't seen him lately.