Soft Spots of four generations


	Soft Spots of four generations

morgainelefaye

1-7-2008 8:28 AM

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tags:

mlf, reference, generation x, dna

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a0362b68-d778-40c2-b743-b3f1fa4c3653/6E06FE9A-C4F2-4CB2-B376-EEBFE3A19BE7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.signsofthetime.nl/2007/site.php?10" href="http://www.signsofthetime.nl/2007/site.php?10" style="font-size: 11px;">www.signsofthetime.nl</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.signsofthetime.nl/2007/site.php?10"><table background="undefined" bgcolor=""><tr><TD width="450" valign="top"><TABLE width="450" cellspacing="0" cellpadding="0" border="0"><TBODY><TR><TD class="subkop">Soft Spots of four generations</TD></TR></TBODY></TABLE><TABLE width="450" cellspacing="0" cellpadding="0" border="0"><TBODY><TR><TD class="text"><IMG width="225" class="enlargepic2" src="http://www.signsofthetime.nl/pics/leading_insights/collageSS.jpg" /><BR /><BR />																																																																																				<P>Soft spots are What Really Makes a Generation Tick. What are their collective ambitions, desires, worries and anxieties? What are these Soft Spots for the Computer Game Generation, for Generation Search (the adolescents and beyond), Generation X (the career striver, the family generation) and for the Baby Boomer 50+ generations?</p> <P></P></TD></TR></TBODY></TABLE><BR /><TABLE width="450" cellspacing="0" cellpadding="0" border="0"><TBODY><TR><TD class="text">Soft spots are the social DNA of a generation. Under each generation we give a short description/quote of each Soft Spot.
Signs of the time’s generational Soft Spots epitomize 15 years of research. Our clients work with them to be as relevant as possible to their customers and consumers.<P></P>                      </TD></TR></TBODY></TABLE></TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.signsofthetime.nl/2007/site.php?10"><table background="undefined" bgcolor=""><tr><TD valign="top"><A href="?25" class="subsubmenu">Computer Game Generation (6-16-26-36-46-56..years old)</A><BR /></TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.signsofthetime.nl/2007/site.php?10"><table background="undefined" bgcolor=""><tr><TD valign="top"><A href="?26" class="subsubmenu">Generation Search (17-28 years old)</A><BR /></TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.signsofthetime.nl/2007/site.php?10"><table background="undefined" bgcolor=""><tr><TD valign="top"><A href="?27" class="subsubmenu">Generation X (29 - 45 years old)</A><BR /></TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.signsofthetime.nl/2007/site.php?10"><table background="undefined" bgcolor=""><tr><TD valign="top"><A href="?28" class="subsubmenu">50+ Boomer Generation (50 - 70 years old)</A><BR /></TD></tr></table></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6E06FE9A-C4F2-4CB2-B376-EEBFE3A19BE7/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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