Five steps to customer trust using social media


	Five steps to customer trust using social media

douglaslampi

10-21-2008 9:52 AM

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social media, 5 steps, customer trust, build your list, more followers, more fans, more friends

douglaslampi says:

Social Media is all the rage, but here is a simple 5 step system you can use to build customer Trust and your list with more Followers, more Fans and more Friends.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5271dfdb-f641-4f19-a0ba-0faed71dcc27/6E767834-3045-4291-A578-21DD2891296F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.douglampi.com/?p=256" href="http://www.douglampi.com/?p=256" style="font-size: 11px;">www.douglampi.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.douglampi.com/?p=256"><H2 class="postTitle"><A href="http://www.douglampi.com/?p=256">Five Steps to Customer Trust Using Social Media</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.douglampi.com/?p=256"><UL>
Think of Facebook as just another piece of Internet Real Estate - just like your website, only in a different city. 
<P>As you set up each social media profile, include as much of the content from your website as you can - in a well-presented format - with the intent to <STRONG>always lead your visitors to take action</STRONG> and become a Friend, Fan, or Blog Subscriber so you can contact them (and their friend’s) again.</P></UL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.douglampi.com/?p=256"><P>After you Follow this profile, (<STRONG>Trust Step One</STRONG>) </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.douglampi.com/?p=256"><P>you receive a direct message with the invitation to get your gift.  You click,
(<STRONG>Trust Step Two</STRONG>) </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.douglampi.com/?p=256"><STRONG>Once a Fan, Follower, Subscriber etc, surpass Trust Step Five - they are certainly worth staff time and ongoing follow-up to learn about them as an individual.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.douglampi.com/?p=256"><li style="margin-left:16px;padding-left: 0px;">This simple <STRONG>Five Steps to Customer Trust</STRONG> can produce some fantastic results because each step is clearly identified and the actions produce measureable marketing results.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6E767834-3045-4291-A578-21DD2891296F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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