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The Infowarriorfollowshare
10-1-2009 1:02 PM
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In February 2009, Blackwater changed its name to "Xe," (pronounced like the letter "Z"), as part of a "re-branding" effort aimed at helping the company distance itself from negative incidents such as a September 2007 shooting in Nisoor Square in Baghdad, Iraq that killed at least a dozen civilians. The company says its latest name change is meant to reflect a new focus. Blackwater / Xe spokesperson Anne Tyrrell said, "We've taken the company to a place where it is no longer accurately described as Blackwater." Its subsidiaries also have new names: Blackwater Airships is now Guardian Flight Systems, Blackwater Target Systems is GSD Manufacturing, and Blackwater Lodge and Training Center is the U.S. Training Center. "
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10-1-2009 1:03 PM
The Infowarrior
" The company also shed its bear-paw and cross-hairs logo, for a stylized rendering of the name "Xe." The new head of Blackwater / Xe, Gary Jackson, told employees, "Xe will be a one-stop shopping source for world class services in the fields of security, stability, aviation, training and logistics."

Blackwater offers "tactical training," firing range and target systems, and security consulting under the company's subdivisions: Blackwater Training Centre, Blackwater Target Systems, Blackwater Security Consulting and Blackwater Canine. According to its website, Blackwater provides "a spectrum of support to military, government agencies, law enforcement and civilian entities in trainin...
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