The Infowarrior says: In February 2009, Blackwater changed its name to "Xe," (pronounced like the letter "Z"), as part of a "re-branding" effort aimed at helping the company distance itself from negative incidents such as a September 2007 shooting in Nisoor Square in Baghdad, Iraq that killed at least a dozen civilians. The company says its latest name change is meant to reflect a new focus. Blackwater / Xe spokesperson Anne Tyrrell said, "We've taken the company to a place where it is no longer accurately described as Blackwater." Its subsidiaries also have new names: Blackwater Airships is now Guardian Flight Systems, Blackwater Target Systems is GSD Manufacturing, and Blackwater Lodge and Training Center is the U.S. Training Center. " " The company also shed its bear-paw and cross-hairs logo, for a stylized rendering of the name "Xe." The new head of Blackwater / Xe, Gary Jackson, told employees, "Xe will be a one-stop shopping source for world class services in the fields of security, stability, aviation, training and logistics." |
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