Study: Food in McDonald's wrapper tastes better to kids


	Study: Food in McDonald's wrapper tastes better to kids

cpltaiji

8-6-2007 7:57 PM

513 views

tags:

food, research, health, general interest, bizarre

cpltaiji says:

It's a McPavlov's phenomenon!

1 Comment |

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8-7-2007 1:32 PM

morrigu

Everytime i see the mcdonalds sign i get the need to eat one, And i hate the b.....things.which shows...poor kids get no chance.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/80d04bb6-f53a-4491-b048-aa0db2fab0d0/74D409FC-67B4-4491-AEE8-B302548CA903/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories" href="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories" style="font-size: 11px;">www.cnn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories"><B>CHICAGO, Illinois (AP) </B> -- Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories"><IMG width="292" height="219" border="0" alt="art.mickey.d.meal.gi.jpg" src="http://i.l.cnn.net/cnn/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/art.mickey.d.meal.gi.jpg" /><DIV class="cnnStoryPhotoCaptionBox"><DIV class="cnn3pxTB9pxLRPad"><P>In comparing identical McDonald's foods in name-brand and plain wrappers, the unmarked foods always lost.</P></DIV></DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories"> Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the familiar packaging of the Golden Arches.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories"> The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories"> "You see a McDonald's label and kids start salivating," said Diane Levin, a childhood development specialist who campaigns against advertising to kids. She had no role in the research.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html?eref=rss_topstories"> Levin said it was "the first study I know of that has shown so simply and clearly what's going on with (marketing to) young children."</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/74D409FC-67B4-4491-AEE8-B302548CA903/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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