The Art of Generating Buzz


	The Art of Generating Buzz

egsnyder

3-19-2009 12:00 PM

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tags:

marketing, social networking

egsnyder says:

Author, Emanuel Rosen interviewed by Guy Kawasaki

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d9f2a32c-05d0-4c73-872e-ae225e9c0b0c/7A44256F-9A24-4016-9390-C4EC9232D649/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/" href="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/" style="font-size: 11px;">blogs.openforum.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/"><H2><A title="Permanent Link to The Art of Generating Buzz" rel="bookmark" href="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/">The Art of Generating Buzz</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/"><P class="meta"><A href="http://blogs.openforum.com/author/guykawasaki"><IMG alt="Guy Kawasaki of How to Change the World" src="http://blogs.openforum.com/wp-content/themes/amex2.0/images/author_icons/Guy Kawasaki of How to Change the World.gif" class="icon" />Guy Kawasaki of How to Change the World</A> | February 11th, 2009 - 08:40 AM 
<SPAN class="blendvotes" id="blendvotes_650"><SPAN class="wrap">(157) found this useful. Do you? <SPAN id="blendvotebutton_650"><A href="javascript:alert('This link contains javascript. Please visit the clip source to follow this link.');" target="_self"><IMG alt="Yes" src="http://blogs.openforum.com/wp-content/themes/amex2.0/images/btn_yes.gif" /></A></SPAN></SPAN></SPAN>        </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/"><P><IMG width="250" height="200" align="right" alt="Guy1" src="http://blog.guykawasaki.com//Picture%2014.jpg" />Emanuel Rosen is the author of the national bestseller <EM>The Anatomy of Buzz</EM> (Doubleday, 2000) and <A href="http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http:%2F%2Fwww.amazon.com%2FAnatomy-Buzz-Revisited-Word-Mouth%2Fdp%2F0385526326?ie=UTF8%26s=books%26qid=1234334114%26sr=1-1&tag=guykawasakico-20&linkCode=ur2&camp=1789&creative=9325">The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing</A> (Doubleday, 2009). Prior to writing these books, he was vice-president of marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. He holds an MBA from the University of San Francisco. In this interview he brings us up to speed on the techniques to generate buzz that every small business owner must master.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.openforum.com/2009/02/11/the-art-of-generating-buzz/">If you’re interested in building buzz for your business, I recommend that you read <EM>The Anatomy of Buzz Revisted</EM>. It is on par with Robert Cialdini’s <EM>Influence</EM>. For more information about marketing, check out <A href="http://marketing.alltop.com/">Marketing.Alltop</A>.
            </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7A44256F-9A24-4016-9390-C4EC9232D649/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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