Greenpeace viral ad features bare bottoms


	Greenpeace viral ad features bare bottoms

kmakice

12-4-2007 2:26 AM

671 views

tags:

greenpeace, viral advertising, video, public service announcement, humor, environment, sunshine, ass

kmakice says:

A great use of humor in a 45-second ad for the environment

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d6beade9-b98d-4030-b1a0-fa436f056f9d/7B6E91E8-0DC2-4B5B-8ED3-FC9F2A1C969B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment" href="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment" style="font-size: 11px;">www.guardian.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment"><P>Greenpeace is making its first attempt to get lads to go eco-friendly with a risqué viral ad featuring men and women who literally have light shining out of their rear ends.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment"><P>The viral ad, which features a voiceover by The Office and Hitchhiker's Guide to the Galaxy star Martin Freeman, aims to get the "lads' mag" audience of 16- to 24-year-old men to think about energy-efficient light bulbs.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment"><P>Greenpeace's 45-second ad, made by production company Park Village and agency Escape Partners, features people illuminating everyday situations by dropping their pants and providing a spotlight beamed out their backsides.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment"><P>In one scene a man aims the beam from a lightbulb in his posterior under a car bonnet so a friend can fix an engine.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment"><P>Freeman's voiceover finishes with the line, "Until the sun shines out of your arse, use an energy-efficient light bulb instead".</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2007/dec/04/advertising.ethicalliving?gusrc=rss&feed=environment"><P>The viral ad will be seeded on websites and blogs to target markets including the UK, US, Canada, Australia and New Zealand. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7B6E91E8-0DC2-4B5B-8ED3-FC9F2A1C969B/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>