<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3cb2e0bd-72bd-4a2c-8d9d-af8b51b3d1f0/7BACE7C1-6AB3-495B-9003-60986F8105D1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://online.wsj.com/article/SB118330775119654449-search.html?KEYWORDS=blendtec&COLLECTION=wsjie/6month" href="http://online.wsj.com/article/SB118330775119654449-search.html?KEYWORDS=blendtec&COLLECTION=wsjie/6month" style="font-size: 11px;">online.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB118330775119654449-search.html?KEYWORDS=blendtec&COLLECTION=wsjie/6month"><P>How do you know when an online word-of-mouth campaign is successful? When the campaign itself becomes a revenue generator.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB118330775119654449-search.html?KEYWORDS=blendtec&COLLECTION=wsjie/6month"></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB118330775119654449-search.html?KEYWORDS=blendtec&COLLECTION=wsjie/6month"><P>Blendtec, a 186-employee company in Orem, Utah, set out last November to build brand awareness for its line of high-end home and commercial blenders. Its idea: Online-only marketing videos that show Chief Executive Tom Dickson blending up iPods, golf balls and other don't-try-this-at-home ingredients in retro game-show shtick.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB118330775119654449-search.html?KEYWORDS=blendtec&COLLECTION=wsjie/6month"> <P class=times>Within a week, the <A class=times href="http://www.willitblend.com">"Will It Blend?" videos</A> hit it big on video-sharing site YouTube.com. Soon after, they also were uploaded to Revver.com, another video-sharing site. Ads featured at the end of the clips have garnered Blendtec $18,000 so far; Revver.com and Blendtec, a division of K-TEC Inc., split the revenue from ads. When the ad is clicked on, Blendtec gets 50% of the revenue.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7BACE7C1-6AB3-495B-9003-60986F8105D1/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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