Why People Choose to Live in Harm's Way


	Why People Choose to Live in Harm's Way

wildcat

11-3-2007 4:16 AM

496 views

tags:

science, research, harm, risk, emotion, environment

wildcat says:

Scary studies and useful, cautionary information seem to have little effect

1 Comment |

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11-3-2007 5:14 AM

abailart

More 'evidence' to show how we are rather than the thin gruel version of human beingness offered by 'rationalists.

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After the devastating California fires destroyed so many homes, you might wonder why people choose to live in the dry, fire-prone hills of Southern California. Likewise, Californians might wonder why the heck anyone would want a Florida beach house that's bound to be hit by a hurricane some day. 
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The answer seems simple: We humans are an emotional bunch and we're quick to ignore risk when our hearts are set on something. 
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"It's likely that people who live near heavily wooded areas in California focus on things they love about their location, like environmental beauty or <A href="http://www.livescience.com/environment/060718_map_settle.html">proximity to the ocean</A>, and simultaneously discount the <A href="http://www.livescience.com/environment/071024-gw-fires.html">risk of wildfire</A>," said Jacqueline Meszaros, program director for decision, risk and management sciences at the National Science Foundation.
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One study last year found that <A href="http://www.livescience.com/health/061206_risk_takers.html">serious risk-takers</A>  seem to follow in their parent's footsteps. 
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