Our Brains Have Been Captured


	Our Brains Have Been Captured

debbyski

6-24-2009 1:37 AM

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10 Comments |

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6-24-2009 7:28 AM

Satchamo

Interesting article, go to clip for complete info. I'll have to look for Dr. Kessler's book, “The End of Overeating: Taking Control of the Insatiable American Appetite” published by Rodale.

6-24-2009 10:15 AM

Richclips777

Coooookieeee.

6-24-2009 12:06 PM

googleit

lets see here. a curoius cookie clip by debski at 1:37 AM. Could it be that debski didn't get dessert after dinner and went to bed thinking about that? Could it be that debski woke from slumber with chocolate chip cookies on the brain? Could it be that debski didn't find any cookies in the pantry. Could it be that debski rambled through every shelf and cabinet but couldn't find one single chocolate chip cookie? Could it be that debski then began to wonder why the curious chocolate chip cookie became such an obsession with her, that it led her to atleast look at one online? Could it be that debski began looking for reasons, rights and or wrongs? Could it be that debski found a reasonable reas...

6-24-2009 12:58 PM

tanyamm

After googleit's comment I too am wondering; did you get a chocolate chip cookie Debby?

6-24-2009 5:17 PM

debbyski

Ok googleit,

All I know is I craved something sweet

6-24-2009 6:37 PM

celestialdancer

googleit

6-24-2009 8:17 PM

tanyamm

Well, did you at least get something sweet? Inquiring minds want to know.

6-24-2009 8:33 PM

debbyski

http://www.youtube.com/watch?v=gqU_0xpILIU

6-24-2009 8:46 PM

tanyamm

Cheeky

6-24-2009 9:02 PM

debbyski

Ain't It?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/89636643-a802-4b28-ad53-ff4e45c490d3/7E498CDA-90C8-4072-98F9-6E191730D3E3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#" href="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.nytimes.com/img/36B74054-57C1-409C-9388-547E7F13917C" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#">In an experiment of one, Dr. Kessler tested his willpower by buying  two gooey chocolate chip cookies that he didn’t plan to eat. At home, he found himself staring at the cookies, and even distracted by memories of the chocolate chunks and doughy peaks as he left the room.  </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#"><P>“Why does that chocolate chip cookie have such power over me?” Dr. Kessler asked in an interview. “Is it the cookie, the representation of the cookie in my brain? I spent seven years trying to figure out the answer.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#">But by combining fats, sugar and salt in innumerable ways, food makers have essentially tapped into the brain’s reward system, creating a feedback loop that stimulates our desire to eat and leaves us wanting more and more even when we’re full.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#">In fact, he offers descriptions of how restaurants and food makers manipulate ingredients to reach the aptly named “bliss point.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/06/23/health/23well.html?th&emc=th#">“Nobody has ever explained to people how their brains have been captured.”</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7E498CDA-90C8-4072-98F9-6E191730D3E3/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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