Finally, Metrics for New Media


	Finally, Metrics for New Media

Amanda Mooney

6-12-2007 7:13 PM

566 views

tags:

social media, web 2.0, marketing, new media, consumer generated content, critical mention, metrics

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7e868c46-69a9-49af-b673-f98473ea569c/7F13057C-0175-494B-A4A7-D411B870EC46/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.prweek.com/us/sectors/technology/article/663184/Critical-Mention-tracks-CGM/" href="http://www.prweek.com/us/sectors/technology/article/663184/Critical-Mention-tracks-CGM/" style="font-size: 11px;">www.prweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.prweek.com/us/sectors/technology/article/663184/Critical-Mention-tracks-CGM/">Critical Mention has started beta testing a new consumer-generated media (CGM) monitoring module that will give its clients the ability to track its presence on social media online outlets, in addition to the tracking service it already provides for television.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.prweek.com/us/sectors/technology/article/663184/Critical-Mention-tracks-CGM/">"I think it's a first step in what is really very necessary going forward," said Nick Peters, SVP of marketing and strategy for On the Scene Productions, a Critical Mention client. "The clients expect the same level of accountability [for the Web] that they've grown to expect from TV."</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7F13057C-0175-494B-A4A7-D411B870EC46/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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