Search Options
close
Search the following clips:
All Clips
Everyone's Clips
My Guides
Sign Up
Install
Learn More
Login
Video Ad Study Shows High Engagement Rates
fuordigital
follow
0
8-18-2008 1:35 PM
192 views
Add a Comment
Login
to Comment. Not a member yet?
Sign up
Related Clips
Wallpaper mix (68 pics)
The Master of Light Effects Chuck Anderson
Amazing Facts
The Fallen Earth
Thai Fruits
Uh, so this is for the kids, right?
Macro Shots: The Hidden World of Ants
More clips from
fuordigital
Internet Advertising Revenues for 3Q08, Up...
By 2012 190M Households to Have Gaming Con...
Nokia has 42.4% smartphone market share in...
Today's Top Clips
Colorful Ocean Photography
Cloud formations: just wow!!!
Michael Jackson to be buried without his brain
Freight Train Caught in A Tornado
Bush tax cuts cost more than universal healthcare
Macro Shots: The Hidden World of Ants
Chilean Child Mummy
Thai Fruits
Inventions for serving pizza
30 Chimp"s escaped at Chester Zoo
visit the
Top Clips page
View the Top Clips from
August 18, 2008
Embed This Clip In Your Site...
<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cc1cac1b-d0a9-4b10-b0ce-03ac0a534c51/7F2F440B-2D8B-4D4C-B840-EDB04B9EE1F6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063" href="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063" style="font-size: 11px;">www.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063"><table background="undefined" bgcolor=""><tr><TD><SPAN class="articleHeadline">Video Ad Study Shows High Engagement Rates</SPAN></TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063"><SPAN class="articleText">by Mark Walsh, Monday, Aug 18, 2008 7:00 AM ET</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063">Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063"><P class="articleText"> Both types of 15-second pre-rolls had an 87% completion rate. The click-through rate for interactive pre-rolls was 11% to 35% higher than the average 10% rate for standard pre-rolls. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063"><P class="articleText"> For overlay ads and non-overlay banners, about 78% viewed the ads for at least 15 seconds. Non-overlays had click-throughs of 0.08%, while overlays were higher at 0.65%--five times the industry average for standard display ads. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=88671&Nid=46200&p=455063"><P class="articleText"> The study also found that making an entire interactive pre-roll clickable led to click-through rates four times higher than when just the call-to-action was clickable. The use of rich media and bold colors also led to higher click-throughs, including triple the rate for non-overlays. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7F2F440B-2D8B-4D4C-B840-EDB04B9EE1F6/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
Clipmarks
Home
New Clips
Top Clips
Dashboard
Popular Topics
News
Life
Science
Technology
Entertainment
Get Started
Sign Up
Install Clipping Tool
How Clipping Works
Clip-to-Blog™
ClipSearch
Tools and Resources
FAQ
ClipWeek
Top Clippers
Top Tags
Site Map
About Clipmarks
About Us
Contact
Blog
Copyright
Privacy
EULA
OK