Nearly 80% of Adults Purchase Online - Travel #1 Online Transaction Category


	Nearly 80% of Adults Purchase Online - Travel #1 Online Transaction Category

fuordigital

11-15-2008 1:59 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/eaa1e41c-05af-47bc-ba26-39cb9b255a45/80429414-7AAA-4947-BBC8-83277C2EB26D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/" href="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/"> Nearly 80% of Adults Purchase Online</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/60BCEAFA-3179-4D0E-93CA-ED3B6EDA1632" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/"><P>More than three-quarters (78%)  of adult online consumers in the US made some type of  purchase over the web in the previous six months, and the top transaction categories are travel, credit-card management and online banking, <A href="http://www.nielsen-online.com/pr/pr_081112.pdf">according to</A> (pdf) a survey from <A href="http://www.nielsen-online.com">Nielsen Online</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/3DB2E953-C809-44A8-B5DE-34782A8C187A" alt="nielsen-shopping-online-transaction-categories-adults-october-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/"><P>The #1 online transaction category was travel, with 38% of adult online consumers making at least one travel purchase on the web in the previous six months. Credit-card account management and home banking took the  #2 and #3 spots, with 36% and 35% of consumers conducting transactions, respectively.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/nearly-80-of-adults-purchase-online-6821/nielsen-shopping-online-transaction-categories-adults-october-2008jpg/"><P>Clothes, shoes, accessories and books were also popular online purchases.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/80429414-7AAA-4947-BBC8-83277C2EB26D/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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