Web Strategy Analysis: Homepage Breakdown of the top 10 Blogs


	Web Strategy Analysis: Homepage Breakdown of the top 10 Blogs
pallefs
7-22-2007 4:53 AM
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web, strategy, analysis, usability, blogs
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/179ac428-32de-4a8f-86fc-ff560f931de3/8103B09D-7DF2-422E-91F1-267FC97E98A7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/" href="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/" style="font-size: 11px;">www.web-strategist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><P><STRONG>Findings</STRONG>
Per Surface area on homepage above fold:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Most use of Identity: TMZ</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Most use of Navigation: Ars Technica</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Most use of Content: Huffington Post, Ars Technica</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Most use of Advertisements: Boing Boing, Techcrunch (3 major areas above the fold)</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Least amountof Advertisements: Post Secret (none), and my blog</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Most use of Search: TMZ (two for some reason)
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">No use of Search: Techcrunch, Daily Kos (well at least, not above the fold)
</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><li style="margin-left:16px;padding-left: 0px;">Most use of White Space: Post Secret</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>1) Engadget</STRONG>
<A href="http://www.engadget.com">Engadget</A>
Authority: 30,080</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.web-strategist.com/img/BB600918-3D7C-4479-9A0D-EDF82F6B8BD8" alt="Homepage Analysis: Engadget" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>2) Boing Boing</STRONG>
<A href="http://www.boingboing.net">Boing Boing:</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 25,587</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.web-strategist.com/img/83DE8175-01C7-4395-A14E-3EF69E9B8CC4" alt="Homepage Analysis: BoingBoing" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>3) Gizmodo</STRONG>
<A href="http://gizmodo.com">Gizmodo</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 23,072</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.web-strategist.com/img/36227005-3F5D-45DA-8AFB-316773BA34E7" alt="Homepage Analysis: Gizomodo" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>4) Techcrunch</STRONG>
<A href="http://www.techcrunch.com">Techcrunch</A>
Authority: 21,636</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.web-strategist.com/img/19D484FE-EB62-4E91-B78A-B77B003269F7" alt="Homepage Analysis: Techcrunch" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>5) Huffington Post</STRONG>
<A href="http://www.huffingtonpost.com">The Huffington Post</A>
Authority: 18,344</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.web-strategist.com/img/B630BA1A-9BE4-449B-BC44-0F7B09E9BD04" alt="Homepage Analysis: Huffington Post" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>6) LifeHacker</STRONG>
<A href="http://lifehacker.com">Lifehacker</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 17,166</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.web-strategist.com/img/AB2A48AA-13C9-4BB5-A145-CB7D26FC23FE" alt="Homepage Analysis: Lifehacker" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>7) Ars Technica</STRONG>
<A href="http://arstechnica.com">Ars Technica</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 16,542</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.web-strategist.com/img/D3611E3E-7F5F-4F57-BD24-A0213C2D4089" alt="Homepage Analysis: Ars Technica" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>8 ) Daily Kos</STRONG>
<A href="http://www.dailykos.com">Daily Kos</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 12,583</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.web-strategist.com/img/27BD8B36-C914-4626-8021-5DA1AEA7FE3C" alt="Homepage Analysis: Daily Kos" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>9) Post Secret</STRONG>
<A href="http://postsecret.blogspot.com">PostSecret</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 12,294</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.web-strategist.com/img/E5BB32A0-6B43-4B1A-BEF5-7766A1C08379" alt="Homepage Analysis: Post Secret" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>10) TMZ</STRONG>
<A href="http://www.tmz.com">TMZ.com</A>
Authority: 11,360</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.web-strategist.com/img/AC1DB527-7D9F-4487-B79A-922A10AE4945" alt="Homepage Analysis: TMZ" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><STRONG>1309) Web Strategy By Jeremiah</STRONG>
<A href="http://www.web-strategist.com/blog">Web Strategy by Jeremiah</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/">
Authority: 1,375</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2007/07/21/web-strategy-analysis-homepage-breakdown-of-the-top-10-blogs/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.web-strategist.com/img/662FE3EF-A862-4BD1-8341-8D41563A9E95" alt="Homepage Analysis: Web Strategy by Jeremiah" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8103B09D-7DF2-422E-91F1-267FC97E98A7/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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