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Email Marketers Missing Opportunities
fuordigital
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8-19-2008 9:07 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2ae0cd0f-7ab5-456c-aae0-52011bb25010/81714E09-B9C7-48AA-B119-D53A32A7A60F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/" href="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/">Email Marketers Missing Opportunities</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/B23DF056-938A-49D2-96E5-F65A797F5446" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Email headers: </STRONG>Half of marketers say they use their company name in email headers, but less than 20% say they use an individual name and about 31% say it depends on the campaign:</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Accreditation: </STRONG>About 25% of marketers use accreditation services (companies such as Goodmail, Habeas, and Sender Score Certified) to help them avoid blacklists. This number is growing, according to eROI.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Preheaders:</STRONG> Two-thirds of marketers put “view as a web page” at the top of their email because of image blocking and rendering issues, among other reasons. One-quarter do not use a preheader, and 80% do not use whitelist instructions. Snippet text is used by about 13% of marketers, an increase from a few months ago.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/eroi-elements-email-authentication-july-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"><STRONG>Email footers:</STRONG> 75% of marketers have links for profile and subscription management, yet fewer than 10% have created a mobile version of their email.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/81714E09-B9C7-48AA-B119-D53A32A7A60F/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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