TV's Future Looks Like Web's Present


	TV's Future Looks Like Web's Present

fuordigital

8-28-2008 9:44 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6d0575c2-3be9-476f-ac05-6e494fb3688b/8291F6FB-71C6-4F57-8C47-CD12F320506A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb" href="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><H3 class="lg">TV's Future Looks Like Web's Present</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><H3 class="med">Forrester says targeted ads and a portal-like menu of options are coming to your set</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><P class="author">
<A href="http://www.adweek.com/aw/content_display/news/digital/mailto:bmorrissey@adweek.com">-By Brian Morrissey</A>
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.adweek.com/img/89AA698C-5644-48C7-99FE-53B95668848D" alt="adweek.com" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><DIV>
<B>NEW YORK</B> TV advertising is poised to change dramatically
over the next decade, embracing the kind of targeting and user
control already common on the Web, <A href="http://www.forrester.com/Research/Document/Excerpt/0,7211,45270,00.html">
according to a new report by Forrester Research</A>.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><DIV>
Forrester lays out a decade-long evolution that will ultimately
result in most programming delivered on-demand with targeted ad
messages based on location and behavior, along with community
functions.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><DIV>
This "Personal TV," as Forrester calls it, would also deliver a
Web-like experience for consumers, with a portal-like menu of
programming options and search functions.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i066557ae265766af7ae565364dcd48fb"><DIV>
That hasn't stopped Web giants such as Google and Microsoft from <A href="http://www.adweek.com/aw/content_display/news/digital/e3i67f2ad037eba0dd6900535147f139147">
trying to break into the medium and extend their reach across TV
advertising</A>. Google is placing ads through Echostar's Dish
Network and Microsoft has plans to build an ad network after buying
Navic Networks.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8291F6FB-71C6-4F57-8C47-CD12F320506A/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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