How Web 2.0 can help libraries with promotion


	How Web 2.0 can help libraries with promotion

librarynation

8-2-2007 10:40 PM

738 views

tags:

advocacy, marketing, library, community, web 2.0, library 2.0

librarynation says:

Some great ideas about how to use Web 2.0 to market Library 2.0

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b8678c7a-d78e-43b2-aa6a-d6a465c37a21/83D052A9-E9A5-4B45-9D3C-DF151ED5D580/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0" href="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0" style="font-size: 11px;">www.imakenews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><B>
Can This 2.0 Stuff Help Libraries with Promotion?
</B></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><I>
by Stephen Abram, vice president of Innovation, SirsiDynix
</I></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>1. YouTube</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>2. Second Life</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>3. Facebook</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>4. MySpace</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>5. Flickr<BR /></STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0">Are you ready to develop tagging rules for library use? Can you approve pictures for wide use? </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><DIV>• Try holding scanning parties to collect local collections of antique photos. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>6. Podcasts</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>7. Wikipedia <BR /></STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>8. Ning</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>9. Twitter<BR /></STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>10. Mozes</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>11. NowPublic<BR /></STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>12. Blogging & RSS</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>13. SEO: Search Engine Optimization</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>14. eSurveys – SurveyMonkey and Zoomerang</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0"><STRONG>
<TABLE width="220" height="bgcolor=" cellspacing="1" cellpadding="1" border="0" align="right"><TBODY><TR><TD><IMG width="220" height="222" border="0" src="http://www.sirsidynix.com/Images/All/Newsevents/Newsletters/OneSource/Aug2007/Inside-page---Stephen-Abram.jpg" alt="" /><BR /><FONT size="1">It's possible to make connections with reporters through social networking tools.</FONT></TD></TR></TBODY></TABLE>15. LinkedIn/Plaxo</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0">Get yourself connected beyond libraries and into new realms. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/83D052A9-E9A5-4B45-9D3C-DF151ED5D580/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>