[Web] Amazon applying for in-book advertisement patent for Kindle


	[Web] Amazon applying for in-book advertisement patent for Kindle

Laxon

7-4-2009 8:20 PM

74 views

tags:

amazon, book patent, kindle

Laxon says:

This is definitely a frightening but at the same time expected development. Everything has to be double monetized these days.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b7f791dc-c382-4d6d-9b5a-114fd7fa6a4e/8802D0CA-0E8F-40DD-9C4D-C8DAD0B14835/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.crunchgear.com/2009/07/04/amazon-applying-for-in-book-advertisement-patent-for-kindle/" href="http://www.crunchgear.com/2009/07/04/amazon-applying-for-in-book-advertisement-patent-for-kindle/" style="font-size: 11px;">www.crunchgear.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.crunchgear.com/2009/07/04/amazon-applying-for-in-book-advertisement-patent-for-kindle/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.crunchgear.com/img/DCA39818-3707-489C-B71B-3432426827F0" alt="82780205" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.crunchgear.com/2009/07/04/amazon-applying-for-in-book-advertisement-patent-for-kindle/">Before everyone gets in a huff, let’s consider <A href="http://www.techcrunch.com/tag/amazon/">Amazon’s</A> intentions with these patent applications. Surely they would never allow advertisements to be placed in books which you have purchased legitimately at full price, so let’s put that out of our heads. But what if you could take a few bucks off the cover price at the cost of a few contextual ads relating (if possible) to the book’s content? Personally, I wouldn’t mind — partially because I don’t use a Kindle or intend to any time soon, but more because it’s a no-lose situation. Amazon wouldn’t risk alienating its loyal <A href="http://www.crunchgear.com/tag/kindle/">Kindle</A> base with dirty tricks like this, so it’s safe to assume it’ll be at least somewhat opt-in.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.crunchgear.com/2009/07/04/amazon-applying-for-in-book-advertisement-patent-for-kindle/">An abundance of free or reduced-price content would widen the appeal of the reader — I imagine many people are put off e-books by the idea that they are not getting their money’s worth. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8802D0CA-0E8F-40DD-9C4D-C8DAD0B14835/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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