American Cancer Society Ad Criticized for Lack of Evidence


	American Cancer Society Ad Criticized for Lack of Evidence

thedoorway

7-29-2007 10:49 PM

232 views

tags:

cancer, american cancer society, skin cancer, acs, sunscreens

thedoorway says:

Looks like we're long past the days of truth in advertising, if they ever were!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/117cbe48-ee27-414d-897e-b1a34f415401/88394311-F070-448F-B2B5-9815DEC8897B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx" href="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx" style="font-size: 11px;">articles.mercola.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/articles.mercola.com/img/FC0BC9A6-D7A4-4087-A41A-146BA75494D2" alt="Mercola" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx"><SPAN class="ArticleHeading">
                    Shocking Cancer Society Ad Criticized for Lack of Evidence
                </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">The American Cancer Society, partnering with sunscreen maker Neutrogena, has decided to take a shock-and-fear approach in their latest cancer prevention campaign.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">It warns readers that "left unchecked, skin cancer can be fatal," and to "use sunscreens, cover up and watch for skin changes."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">Some public-health doctors are responding with sharp criticism, pointing out there is no clear evidence supporting the link between sun exposure and death from skin cancer.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">"There's very little evidence that sunscreens protect you against melanoma, yet you often hear that as the dominant message."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">"When people see an American Cancer Society PSA they expect it to reflect the best evidence. We don't want people who have a financial interest to be telling you the benefit of doing something."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">Here we have yet another MAJOR scam or complete lack of understanding about the true cause of disease</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://articles.mercola.com/sites/articles/archive/2007/07/11/shocking-cancer-society-ad-criticized-for-lack-of-evidence.aspx">In addition to that, skin cancer is rarely life-threatening.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/88394311-F070-448F-B2B5-9815DEC8897B/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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