Cross Media Builds Purchase Intent


	Cross Media Builds Purchase Intent

fuordigital

6-5-2008 4:03 PM

84 views

Add a Comment

Login to Comment. Not a member yet? Sign up

View the Top Clips from June 5, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3796128f-e584-4758-a5b8-d933af5dc66c/8E78F3CD-D782-4708-A600-30DD68C15190/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink" href="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink">Cross Media Builds Purchase Intent</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink"><P>Cross-platform exposure to advertising results in higher intent to buy on the part of consumers, <A href="http://adage.com/mediaworks/article?article_id=127454" title="reports" id="bes:">reports</A> Advertising Age.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink"><P>The illuminating finding comes from a report by research firm Advertising Perceptions. The firm surveyed 25,000 people, looking at a broad range of websites, TV networks and other media.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink"><P>The study found consumers expressed a stronger intent to buy a particular product after they had been exposed to ads for it on more than one medium. That finding could lend strong support to media buyers looking to justify cross-media ad spend, especially since "intent to buy" is considered an important way to measure a campaign's success.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/advertiser-perceptions-cross-media-builds-purchase-intent-038988/?camp=rssfeed&src=mv&type=textlink"><P>While TV produced weak intent to buy on its own, exposure to an online ad for the same product shot the likelihood of intent. Adding online exposure to print campaigns similarly impacted consumer intent.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8E78F3CD-D782-4708-A600-30DD68C15190/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Blog; Copyright; Privacy; EULA

Search Options

Related Clips

More clips from fuordigital

Today's Top Clips