The Freakonomics Paradox


	The Freakonomics Paradox

derrickkwa

8-9-2007 11:55 AM

197 views

tags:

originality, uniqueness, blockbuster

derrickkwa says:

Seth Godin tells us the value of starting something new. More often than not, trying to copy something already existing isn't a good idea. Creating something of your own will probably give you much more value.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/83cf0f3b-b6df-4784-8ad0-4a681c4dde68/8EA4DE88-B4C4-4CD5-8EA8-1151A6291CCD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://sethgodin.typepad.com/seths_blog/2007/08/the-801-freakon.html" href="http://sethgodin.typepad.com/seths_blog/2007/08/the-801-freakon.html" style="font-size: 11px;">sethgodin.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/the-801-freakon.html"><P>The <A href="http://online.wsj.com/public/article/SB118609843574586762.html">Journal</A> reports that there are a slew of <A href="http://www.freakonomics.com">Freakonomics</A>-like books on the market. Some of them are actually pretty good, few are selling at all. My guess is that the original has outsold its competitors by about 80 to 1.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2007/08/the-801-freakon.html"><P>Sure, in the long run, a blockbuster can create an entirely new market that lasts for a long time (The Model T, for example, or Star Wars) but building your own blockbuster is generally a lot easier than copying someone else's.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8EA4DE88-B4C4-4CD5-8EA8-1151A6291CCD/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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