<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/012e8936-4665-45dd-ad9e-d70c444a86d7/9110455E-EC2E-4F94-AA59-163321C0A41D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediabuyerplanner.com/2008/02/20/forrester-end-of-the-music-industry-as-we-know-it/" href="http://www.mediabuyerplanner.com/2008/02/20/forrester-end-of-the-music-industry-as-we-know-it/" style="font-size: 11px;">www.mediabuyerplanner.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediabuyerplanner.com/2008/02/20/forrester-end-of-the-music-industry-as-we-know-it/"> <P>Half of all music sales will be digital by 2011, the report <A href="http://www.forrester.com/ER/Press/Release/0,1769,1200,00.html">projects</A>, but growth in digital music will not be enough to make up for lost CD sales, which Forrester says will fall to $3.8 billion by 2012. To deal with these changes, the music industry will need to redefine what its product is.</p> <P>Other changes in the industry will include:</p> <UL> <li style="margin-left:16px;padding-left: 0px;">growth of DRM-free music, or unprotected music that works on any digital audio player such as that offered by Amazon MP3, will spread to other sites like iTunes; it will also spread to social networks like Facebook, allowing them to become virtual music stores with members selling music to friends; <li style="margin-left:16px;padding-left: 0px;">subscription services such as <A href="http://www.mediabuyerplanner.com/wp/search.php?q=rhapsody&amp;submit.x=0&amp;submit.y=0&amp;submit=Search">Rhapsody</A> and <A href="http://www.mediabuyerplanner.com/wp/search.php?q=napster&amp;submit.x=0&amp;submit.y=0&amp;submit=Search">Napster</A> will grow only modestly over the next five years, reaching $459 million by 2012; <li style="margin-left:16px;padding-left: 0px;">experiments in ad-supported downloads will be eclipsed by the combination of DRM-free music and on-demand music streaming on sites like <A href="http://imeem.com/">imeem.com</A>. </LI></UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9110455E-EC2E-4F94-AA59-163321C0A41D/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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