Yahoo Defies the Logic of Media Buying


	Yahoo Defies the Logic of Media Buying

Amanda Mooney

6-16-2007 1:35 PM

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tags:

amandamooney, web2.0, newmedia, internet, searchmarketing

Amanda Mooney says:

Has anyone else noticed this? Any thoughts

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/86dedfea-590a-43ea-bffe-584aa909c236/956AB24B-C195-4807-AC0B-8ACAC64057C5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://americanshelflife.wordpress.com/2007/06/07/search-marketing-takes-madison-ave-by-storm-and-yahoo-defies-the-logic-of-media-buying/" href="http://americanshelflife.wordpress.com/2007/06/07/search-marketing-takes-madison-ave-by-storm-and-yahoo-defies-the-logic-of-media-buying/" style="font-size: 11px;">americanshelflife.wordpress.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://americanshelflife.wordpress.com/2007/06/07/search-marketing-takes-madison-ave-by-storm-and-yahoo-defies-the-logic-of-media-buying/">Media buyers working with more traditional publishers are use to a system in which publishers price ad space according to circulation; the higher the circulation, the higher the rate to purchase a spot. On the Web however, this structure is either ignored or directly challenged by SE publishers. Yahoo currently charges a minimum bid of 10 cents per click on any SE ad on its site while Google, with an exponentially larger circulation, charges a minimum bid of 5 cents. Why pay double for half the circulation? Are media buyers negotiating this rate with Yahoo?</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/956AB24B-C195-4807-AC0B-8ACAC64057C5/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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