Google’s Blog Ranking Patent


	Google’s Blog Ranking Patent

philos

3-21-2007 5:21 AM

418 views

tags:

blog, google, ranks, seo

philos says:

Hit and read the whole document, or go directly and check the whole patent application in the related link.
Very interesting issue!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/326dc5f8-3498-4fd7-b79c-ba8c4ca19e71/95A75A8A-FBD4-4652-BDA8-30A3F23B67B9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.outer-court.com/archive/2007-03-20-n24.html" href="http://blog.outer-court.com/archive/2007-03-20-n24.html" style="font-size: 11px;">blog.outer-court.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><H3>Google’s Blog Ranking Patent</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><P>A patent application from Google for “<A href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070061297%22.PGNR.&OS=DN/20070061297&RS=DN/20070061297">ranking blog documents</A>,” filed in late 2005, is available now. (I don’t see Google Inc mentioned in the paper, but I know that several of the inventors – like Andriy Bihun, Jason Goldman and Vinod Marur – work at Google.) Google presents a couple of positive and negative quality indicators, and it’s possible these are live today at <A href="http://blogsearch.google.com/">Google’s Blog Search</A> to weed out spammers – in any case, this gives an interesting insight look into Google’s thinking.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><P>Here are some <STRONG>positive factors</STRONG> for blogs:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">The popularity of the blog</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">The existence of the blog document in blogrolls</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">A high number of unique subscriptions</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">Use of tags</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">Emails or chat transcripts containing the blog URL <EM>(I wonder if Google analyzes Gmail or Google Talk content for such uses?)</EM></LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><P>And here are some <STRONG>negative factors</STRONG>:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">New posts being published in short succession, which hints at automation</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">Duplicate posts in a blog</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.outer-court.com/archive/2007-03-20-n24.html"><li style="margin-left:16px;padding-left: 0px;">The use words or phrases that often appear in spam</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/95A75A8A-FBD4-4652-BDA8-30A3F23B67B9/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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