"The Brand Called You"


	"The Brand Called You"

Julia Bradley

6-26-2007 11:18 AM

611 views

tags:

professional networking, marketing, business, branding, networking, social media, web 2.0, ziggs, ziggs.com, julia bradley

Julia Bradley says:

I pulled this from a classic Fast Company article. Never has this message about building your personal brand been more important than in today's Web-based world. Your colleagues, clients, co-workers and friends are googling you to get a sense of your personal brand. Creating a sharp, tailored presence on the Web can take you instantly help you stand out in any professional crowd.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/271254b1-08f7-46ba-9c46-82cf642eaf55/95E61AC0-5E0B-46E0-835C-35416B448B29/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.fastcompany.com/magazine/10/brandyou.html" href="http://www.fastcompany.com/magazine/10/brandyou.html" style="font-size: 11px;">www.fastcompany.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fastcompany.com/magazine/10/brandyou.html">We are CEOs of our own companies: Me Inc. To be in business today, our most 
important job is to be head marketer for the brand called You.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fastcompany.com/magazine/10/brandyou.html">everyone has a chance to stand out. Everyone has a chance to learn, improve, and 
build up their skills. Everyone has a chance to be a brand worthy of remark.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fastcompany.com/magazine/10/brandyou.html">
<P>Start by identifying the qualities or characteristics that make you 
distinctive from your competitors -- or your colleagues. What have you done 
lately -- this week -- to make yourself stand out? What would your colleagues or 
your customers say is your greatest and clearest strength? Your most noteworthy 
(as in, worthy of note) personal trait?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fastcompany.com/magazine/10/brandyou.html">For most branding campaigns, the first step is visibility.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fastcompany.com/magazine/10/brandyou.html">Visibility has a funny way of multiplying</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.fastcompany.com/magazine/10/brandyou.html">It's this simple: You are a brand. You are in charge of your brand. There is no 
single path to success. And there is no one right way to create the brand called 
You. Except this: Start today.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/95E61AC0-5E0B-46E0-835C-35416B448B29/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>