Super Bowl product launches

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	Super Bowl product launches

LaunchPR

2-6-2008 3:02 PM

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tags:

cars, fast food, apple, auto, detroit auto show, launch pr, new products and services, schneider associates

LaunchPR says:

The Super Bowl has been regarded as an occasion to introduce innovative products ever since the 1984 Macintosh launch. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year, only four companies used the opportunity as a stage for major product launches, including the Audi R8, Pepsi Gatorade G2, Hyundai Genesis and the Taco Bell Fiesta Platter.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/82d74585-21db-44c1-aefe-a40bf0da4576/9862C3C6-C56E-4522-97A2-69467DC258BC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html" href="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html" style="font-size: 11px;">launchpr.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html"><H3 class="entry-header"><FONT color="#ff0000"> NEW PRODUCTS POST: </FONT>  Super Bowl Launches</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html">The Super Bowl has been regarded as an occasion to introduce innovative products ever since Apple's show-stopping <A href="http://www.youtube.com/watch?v=OYecfV3ubP8">1984 Macintosh launch</A>. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year,
only four companies used the opportunity as a stage for major product launches, equal to the number of Bowl product launches last year.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html"><P class="MsoNormal"><O:P _moz-userdefined=""></O:P><STRONG>1<SUP>st</SUP>
Quarter</STRONG><O:P _moz-userdefined=""></O:P><BR /><A href="http://www.youtube.com/watch?v=0_sshN-URJY"><IMG width="100" height="74" border="0" alt="Audi_godfather_2" title="Audi_godfather_2" src="http://launchpr.typepad.com/schneiderassociates/images/2008/02/06/audi_godfather_2.jpg" /></A> 
<A href="http://www.youtube.com/watch?v=0_sshN-URJY">Audi R8</A>
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html">The Volkswagen-owned German car manufacturer is looking to break into the American luxury auto market with the launch of their new
$109,000 R8 model.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html"><P class="MsoNormal"><O:P _moz-userdefined=""> </O:P><A href="http://www.youtube.com/watch?v=zqTXMhS6EO8"></A><A href="http://www.youtube.com/watch?v=pa3KYcsU8ks"><IMG width="100" height="56" border="0" alt="G2_commercial" title="G2_commercial" src="http://launchpr.typepad.com/schneiderassociates/images/2008/02/06/g2_commercial.jpg" /></A><BR /><A href="http://www.youtube.com/watch?v=pa3KYcsU8ks">Pepsi Gatorade G2</A><BR /> </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html">As we wrote about <A href="http://launchpr.typepad.com/schneiderassociates/2008/02/most-memorable.html">earlier</A>,
Gatorade used the Super Bowl to officially launch their new low-calorie
lifestyle beverage, G2.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html"><P class="MsoNormal"><O:P _moz-userdefined=""> </O:P><BR /><STRONG>3<SUP>rd</SUP>
Quarter</STRONG><BR /><A href="http://"><IMG width="100" height="56" border="0" alt="Genesis" title="Genesis" src="http://launchpr.typepad.com/schneiderassociates/images/2008/02/06/genesis.jpg" /></A><A href="http://www.youtube.com/watch?v=9N14XHTSojQ"> 
Hyundai</A> <A href="http://www.youtube.com/watch?v=nNmbfHa9LhU">Genesis</A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html">In their first appearance in Super
Bowl ads since 1989, Hyundai launched their 375 HP Genesis sports sedan with a
pair of commercials.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html"><P class="MsoNormal"><STRONG>4<SUP>th</SUP>
Quarter</STRONG><O:P _moz-userdefined=""> </O:P></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html"><P class="MsoNormal"><A href="http://www.youtube.com/watch?v=e1zTFuYQAZM"><IMG width="100" height="56" border="0" alt="Fiesta_platters_commercial" title="Fiesta_platters_commercial" src="http://launchpr.typepad.com/schneiderassociates/images/2008/02/06/fiesta_platters_commercial.jpg" /></A> 
<A href="http://www.youtube.com/watch?v=e1zTFuYQAZM">Taco
Bell Fiesta Platter</A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://launchpr.typepad.com/schneiderassociates/2008/02/new-products-po.html">Taco <ST1:PLACE _moz-userdefined="" w:st="on"><ST1:CITY _moz-userdefined="" w:st="on"></ST1:CITY></ST1:PLACE>Bell leveraged their Bowl real estate to launch their newest menu item, the Fiesta
Platter.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9862C3C6-C56E-4522-97A2-69467DC258BC/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>