Is RSS Bad News for Blog Advertising?


	Is RSS Bad News for Blog Advertising?

phatmommy

11-28-2007 9:15 PM

742 views

tags:

advertising, blogging, rss

phatmommy says:

Some real opportunity here for advertisers to come up with a way to capitalize on RSS.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f297c3e4-2646-48ba-b66f-402589f75c83/990FE140-ECA1-4486-8933-BCB9E192B344/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://markevanstech.com/2007/11/26/what-if-no-one-actually-visits-blogs/" href="http://markevanstech.com/2007/11/26/what-if-no-one-actually-visits-blogs/" style="font-size: 11px;">markevanstech.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://markevanstech.com/2007/11/26/what-if-no-one-actually-visits-blogs/"><P>Here’s an interesting scenario: <STRONG>what if RSS readers become more ubiquitous?</STRONG></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://markevanstech.com/2007/11/26/what-if-no-one-actually-visits-blogs/"><P>What if people who read political, gossip, entertainment, automotive, health, sports and science blogs start doing so through RSS readers as opposed to visiting a blog. How would that affect blog-vertising if, at best, all a reader sees is a small ad in your RSS feed? Would these ads generate enough revenue to make blogs viable economically? The answer, I think, is no.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://markevanstech.com/2007/11/26/what-if-no-one-actually-visits-blogs/"><P>Still, I do believe RSS is moving into the mainstream at a rapid clip as services such as Google Reader make it easier than ever to read and subscribe to a variety of content. At the same time, content producers are embracing RSS as a distribution vehicle.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://markevanstech.com/2007/11/26/what-if-no-one-actually-visits-blogs/"><P>This means blogs and advertisers using blogs will need to quickly adapt because the landscape is changing as we speak - and read.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/990FE140-ECA1-4486-8933-BCB9E192B344/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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