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Forrester Technographics Benchmark Survey: Gen Y a Generation Apart
fuordigital
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7-24-2008 9:42 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9b52f5d0-cee2-469c-8338-3a53a91ab800/A0D92781-2408-4BA6-A1C2-AF89CCCB8FDC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/" href="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/">Forrester Technographics Benchmark Survey: Gen Y a Generation Apart</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/"><P>Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82% own a mobile phone - <A href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080721005953">according to</A> Forrester Research’s 2008 North American <A href="http://www.forrester.com/rb/consumertechno.jsp">Technographics</A> Benchmark survey. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/"><P>Gen Y spends more time online - for leisure or work - than watching TV; 72% of Gen Y mobile phone owners send or receive text messages; 42% of online Gen Yers watch internet video at least monthly.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/"><P>For example, 32% of Gen X households own an HDTV, and 29% have a DVR. In the past three months, 69% of online Gen Xers shopped online and 65% banked online, higher percentages than any other generation.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/"><P>Gen X is also ramping up its internet and mobile activities, including reading blogs (21% of online Gen Xers do it at least monthly, up from 15% in 2007) and texting (61% of Gen X mobile subscribers do it today, up from 49% in 2007).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/forrester-technographics-benchmark-survey-gen-y-a-generation-apart-5344/forrester-technographics-benchmark-survey-overviewjpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/E2980EC1-5C32-4BE0-AB3D-5D4627E5D90D" alt="forrester-technographics-benchmark-survey-overview.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A0D92781-2408-4BA6-A1C2-AF89CCCB8FDC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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