'Brain itch' keeps songs in the head


	'Brain itch' keeps songs in the head

smiljana

12-25-2007 4:53 AM

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brain, music, itch

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0f16910c-040e-4a56-98d0-7c37c7e9db0e/A25922C6-7973-4F2A-90EA-DA6EF7D4A078/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm" href="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm" style="font-size: 11px;">news.bbc.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><DIV class="sh">'Brain itch' keeps songs in the head<BR /></DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><FONT size="2">In Germany, this type of song is known as an "ohrwurm" - an earworm - and typically has a high, upbeat melody and repetitive lyrics that verge between catchy and annoying.
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><FONT size="2">Songs such as the Village People's YMCA, Los Del Rio's Macarena, and the Baha Men's Who Let The Dogs Out owe their success to their ability to create a "cognitive itch," according to Professor James Kellaris, of the University of Cincinnati College of Business Administration.
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><FONT size="2">"A cognitive itch is a kind of metaphor that explains how these songs get stuck in our head," Professor Kellaris told BBC World Service's Outlook programme.
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><FONT size="2">"Certain songs have properties that are analogous to histamines that make our brain itch.
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><FONT size="2">"The only way to scratch a cognitive itch is to repeat the offending melody in our minds."
</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/2/hi/science/nature/3221499.stm"><FONT size="2">	
		<TABLE width="203" cellspacing="0" cellpadding="0" border="0" align="right"><TBODY><TR><TD><DIV>
				<IMG width="203" vspace="0" hspace="0" height="152" border="0" src="http://newsimg.bbc.co.uk/media/images/39502000/jpg/_39502477_villagepeople203.jpg" alt="Village People" />
				<DIV class="cap">The Village People owed much success to earworms</DIV>
			</DIV>
			</TD></TR></TBODY></TABLE>"Across surveys I found that from 97% to 99% of the population is susceptible to earworms at some time," he stated.
</FONT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A25922C6-7973-4F2A-90EA-DA6EF7D4A078/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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