What's in a Name? Ask Steve Jobs


	What's in a Name? Ask Steve Jobs

Julia Bradley

8-9-2007 4:29 PM

1370 views

tags:

ziggs, blog, apple, steve jobs, branding

Julia Bradley says:

The power of a blog can be substantial. This clever shananigan points to the importance of managing all aspects of your own identity online. Shameless plug: Go to Ziggs.com to start managing your online image for free.

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from August 9, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/66035094-24c4-438b-9c10-15c9b8697b99/A4CBCA97-C752-4D81-80AC-27B86E225622/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss" href="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss"><H1><NYT_HEADLINE type=" " version="1.0"></NYT_HEADLINE>‘Fake Steve’ Blogger Comes Clean </NYT_HEADLINE><//NYT_HEADLINE></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.nytimes.com/img/3E4A8D28-DD8A-421D-B7AC-EC23C80AFA82" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss">For the last 14 months, high-tech insiders have been eating up the work of an 
anonymous blogger who assumed the persona of <A 
title="More articles about Steven P. Jobs." 
href="http://topics.nytimes.com/top/reference/timestopics/people/j/steven_p_jobs/index.html?inline=nyt-per">Steven 
P. Jobs</A>, <A title="More information about Apple Computer Inc." 
href="http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html?inline=nyt-org">Apple</A>’s 
chief executive and one of the world’s most famous businessmen.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss">
<P>The acerbic postings of “Fake Steve,” as he is known, have attracted a 
plugged-in readership — both the real Mr. Jobs and <A 
title="More articles about Bill Gates." 
href="http://topics.nytimes.com/top/reference/timestopics/people/g/bill_gates/index.html?inline=nyt-per">Bill 
Gates</A> have acknowledged reading the blog (<A 
href="http://fakesteve.blogspot.com" target=_>fakesteve.blogspot.com</A>). At 
the same time, Fake Steve has evaded the best efforts of Silicon Valley’s 
gossips to discover his real identity.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss">
<P>Meanwhile, on the other side of the country, Daniel Lyons, a senior editor at 
Forbes magazine who lives near Boston, has been quietly enjoying the 
attention.</p> <P>“I’m stunned that it’s taken this long,” said </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/08/06/technology/06steve.html?ex=1344052800&en=8ab7e0cf79cf8e96&ei=5090&partner=rssuserland&emc=rss">
<P>Mr. Lyons said writing as Fake Steve became addictive. He developed a unique 
lexicon and catalog of insults for the character. Bill Gates is Beastmaster, and 
Eric E. Schmidt, <A title="More information about Google Inc." 
href="http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org">Google</A>’s 
chief executive, is Squirrel Boy.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A4CBCA97-C752-4D81-80AC-27B86E225622/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips