The once and future state of Print Advertising


	The once and future state of Print Advertising

iCoastal Net Designs

6-3-2009 12:04 PM

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tags:

print advertising

iCoastal Net Designs says:

Great if not depressing stats. Print has a future, as long as it jumps into the engagement game - say with the Amazon Kindle or Google ebook service.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/76844ae8-1296-489c-89b2-38cfb789b808/A5FE266A-5F47-47F4-9F6E-9653A816A0B1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090602/MEDIABUSINESS/906029973/1065/FREE" href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090602/MEDIABUSINESS/906029973/1065/FREE" style="font-size: 11px;">www.btobonline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090602/MEDIABUSINESS/906029973/1065/FREE"><DIV class="bb_headline_20px">BIN numbers way down; can print bounce back?</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090602/MEDIABUSINESS/906029973/1065/FREE"><P>Ad pages declined 33.06% in March compared with March 2008, according to BIN. In February pages fell 31.54% after dropping 26.95% in January. For the first quarter, pages plunged 29.70%.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090602/MEDIABUSINESS/906029973/1065/FREE"><P>An examination of the BIN numbers since 2001 seems to support the interpretation that print ad pages are most affected by economic conditions. The number of ad pages declined sharply during economic slumps: Pages were down 19.69% in 2001 and 15.00% in 2002.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090602/MEDIABUSINESS/906029973/1065/FREE"><P>Newspapers have also shown a similar pattern. During the recession of 2001, newspaper advertising revenue declined 9.0% but showed modest growth and contraction between 2002 and 2006. Impacted heavily by a decline in classified advertising, which has significantly less effect on b-to-b and consumer magazines, newspaper ad revenue showed steep drops in 2007 (-9.4%), 2008 (-17.7%) and in the first quarter of this year (-29.70%).
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