Search Options
close
Search the following clips:
All Clips
Everyone's Clips
My Guides
Sign Up
Install
Learn More
Login
Multitasking Helps Explain Increase in TV Usage
fuordigital
follow
0
9-28-2008 4:51 PM
242 views
Add a Comment
Login
to Comment. Not a member yet?
Sign up
Related Clips
He Doesn't Get It
30 Super Stylish Lomo Photos
The Master of Light Effects Chuck Anderson
Marines March in Scorching Afghanistan Sun...
Macro Shots: The Hidden World of Ants
Ahmadinejad Says He Wants Public Talks Wit...
Afghanistan: US Soldiers Repel Complex Tal...
More clips from
fuordigital
Internet Advertising Revenues for 3Q08, Up...
By 2012 190M Households to Have Gaming Con...
Nokia has 42.4% smartphone market share in...
Today's Top Clips
Colorful Ocean Photography
Cloud formations: just wow!!!
Michael Jackson to be buried without his brain
Macro Shots: The Hidden World of Ants
Freight Train Caught in A Tornado
Bush tax cuts cost more than universal healthcare
Inventions for serving pizza
Thai Fruits
Chilean Child Mummy
30 Chimp"s escaped at Chester Zoo
visit the
Top Clips page
View the Top Clips from
September 28, 2008
Embed This Clip In Your Site...
<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3634d00f-bf6e-4733-b26e-31b2271c4549/A6033421-88C7-4514-A2CB-5F949AEC4660/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006570" href="http://www.emarketer.com/Article.aspx?id=1006570" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006570"><H1><SPAN class="big_red_text_multiline" id="lblTitle">The Upside to Media Multitasking</SPAN></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006570"><P>Americans consider themselves expert multitaskers, listening to the radio while driving, surfing the Internet while watching TV, and talking on the phone while doing everything else. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006570"><DIV>Yet while advertisers worry if consumers are paying attention, media multitasking might not be as prevalent as they fear. A September 2008 study by <A target="blank" href="http://www.mediamark.com/">MRI</A> found that about one-half of major media consumption is exclusive. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006570"><P>TV gets multitasked the most. At home, nearly one-fifth (19%) of magazine reading is done while watching TV, as is 17.4% of Internet usage and 15.3% of newspaper reading. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006570"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.emarketer.com/img/3B1F0BDA-4CBA-420F-A93D-68D5E774D114" alt="Average Daily Simultaneous* Usage of Select Media by US Adult Consumers While Watching TV at Home, 2008 (% of time spent with each media)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006570"><P>Multitasking actually helps explain why TV usage has continued to rise, even as consumers spend more time on the Internet—especially with online video: Simultaneous viewing means the "usage meter" is running on both media at the same time. So despite the increase in time spent online, Americans are still putting in more TV time every year. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/A6033421-88C7-4514-A2CB-5F949AEC4660/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
Clipmarks
Home
New Clips
Top Clips
Dashboard
Popular Topics
News
Life
Science
Technology
Entertainment
Get Started
Sign Up
Install Clipping Tool
How Clipping Works
Clip-to-Blog™
ClipSearch
Tools and Resources
FAQ
ClipWeek
Top Clippers
Top Tags
Site Map
About Clipmarks
About Us
Contact
Blog
Copyright
Privacy
EULA
OK