Corporate Eavesdropping... Here! Now! On Sale!


	Corporate Eavesdropping... Here! Now! On Sale!

SDracourge

9-26-2007 2:45 PM

241 views

tags:

privacy, technology, media, phone, tech, legal

SDracourge says:

You knew it was coming. Now it's here. You can talk on the phone for free as long as you're willing to let a corporation listen in to your conversations for profit. You don't really need to talk that badly, but I know you will...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c7f950aa-2af8-4ff9-b4f3-2a0df0ac8608/AB07CF0F-DB83-4416-B6F3-C928086C125D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2007/09/24/business/media/24adcol.html?bl&ex=1190952000&en=579c29f475258503&ei=5087%0A" href="http://www.nytimes.com/2007/09/24/business/media/24adcol.html?bl&ex=1190952000&en=579c29f475258503&ei=5087%0A" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/09/24/business/media/24adcol.html?bl&ex=1190952000&en=579c29f475258503&ei=5087%0A"><P>The trade-off is that Pudding Media is eavesdropping on phone calls in order to display ads on the screen that are related to the conversation. Voice recognition software monitors the calls, selects ads  based on what it hears and pushes the ads to the subscriber’s computer screen while he or she is still talking.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/09/24/business/media/24adcol.html?bl&ex=1190952000&en=579c29f475258503&ei=5087%0A"><P>“We can never obtain too much information from the targets, and I would love to get my hands on that information,” said Jonathan Sackett, chief digital officer for Arnold Worldwide, a unit of the advertising company Havas. “Still, it makes me caution myself and caution all of us as marketers. We really have to look at the situation, because we’re getting more intrusive with each passing technology.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/09/24/business/media/24adcol.html?bl&ex=1190952000&en=579c29f475258503&ei=5087%0A"><P>Mr. Maislos said that during tests he noticed that the content had a tendency to determine conversations. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/09/24/business/media/24adcol.html?bl&ex=1190952000&en=579c29f475258503&ei=5087%0A"><P>“The conversation was actually changing based on what was on the screen,” he said. “Our ability to influence the conversation was remarkable.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AB07CF0F-DB83-4416-B6F3-C928086C125D/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>