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89% of all US Kids Age 6-11 Spend Time Online
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11-14-2008 6:50 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/58cd9eac-03f2-4ece-8442-ce3eb07ac626/AB2C425C-3943-4EAF-ADEF-DC8367CA5A7C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/" href="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/">Majority of Kids Are Computer Savvy</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/A200B472-C7FC-45D8-8245-2BF74613C8D2" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/"><P>An overwhelming majority (89%) of all kids age 6-11 in the US spend at least some time doing online activities and - though many of their basic social activities haven’t changed much over the years - they have vastly different communication styles and preferences than older age groups, <A href="http://www.marketwire.com/press-release/Experian-Consumer-Research-918806.html">according to</A> a study from <A href="http://www.experian.com">Experian Consumer Research</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/"><P>The Simmons Kids Fall 2007 Full Years Study found that because today’s kids have grown up in the age of online communication, networking, the internet, cell phones, digital music and digital cable, they have had different childhood experiences compared with other generations. This makes them more likely to react differently than their older counterparts to advertising and marketing initiatives.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/"><P>The study also found that while kids may not currently spend much money, they are very likely to influence their parents’ purchasing decisions.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/vast-majority-of-todays-kids-are-online-6837/experian-kids-active-online-activity-simmons-30-days-fall-2007jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/DB236943-4272-4152-85B5-82128E44C75F" alt="experian-kids-active-online-activity-simmons-30-days-fall-2007.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AB2C425C-3943-4EAF-ADEF-DC8367CA5A7C/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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