DoubleClick and Google, Part 2: The Reality


	DoubleClick and Google, Part 2: The Reality

stanyao

4-29-2007 2:58 AM

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tags:

google, doubleclick

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/25260b74-87bb-4937-a7fe-00c6e7a89eda/AB2CCC71-9D88-4C5B-8ECC-10C3E2AD6A33/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3625692" href="http://www.clickz.com/showPage.html?page=3625692" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3625692"><P>The combined entity of DoubleClick and Google as a company, including Performics, DART for Advertisers (DFA), DART for Publishers (DFP), and the <A href="http://www.clickz.com/showPage.html?page=3625487">newly formed Ad Exchange</A>, requires media buyers, advertisers, and their agencies to digest a lot of new information. This column examines some of the challenges the combined entity will face. It may make exploiting all the possible synergies more difficult.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3625692"><P>Some potential conflict of interest issues affect other agencies and search marketers, while other issues must be resolved in respect to advertiser/publisher conflicts (perceived or real). I'll delve into more detail on each issue and flush out concerns agencies, search marketers, and advertisers have shared with me.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AB2CCC71-9D88-4C5B-8ECC-10C3E2AD6A33/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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