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Green fad is cooling too.
willhelm
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7-24-2008 4:04 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/df6556b1-62db-4766-b402-84a4f3b18e8e/AC6FAA25-4179-4B17-808D-C3E68DDC9CDF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1216929616-gVvbcVGAg5LxpFF801cdJw" href="http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1216929616-gVvbcVGAg5LxpFF801cdJw" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1216929616-gVvbcVGAg5LxpFF801cdJw">AT an annual gathering of the advertising industry a year ago in Cannes, the environment was the topic du jour. “Be seen, be green,” one agency urged</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1216929616-gVvbcVGAg5LxpFF801cdJw">The advertising industry is quicker than most to pick up on changing consumer tastes and moods, and it seems to have grasped the public’s growing skepticism over ads with environmental messages.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/07/18/business/media/18adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1216929616-gVvbcVGAg5LxpFF801cdJw">the flimsiness of many of their claims — seems to have shot the messenger. At best, it has led consumers to feel apathetic toward the green claims or, at worst, even hostile and suspicious of them.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/AC6FAA25-4179-4B17-808D-C3E68DDC9CDF/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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