Woolworths wants your data


	Woolworths wants your data

tmarch

9-29-2008 1:17 AM

289 views

tags:

crumbware

tmarch says:

You could see this one coming. I've skipped the card and just take the receipt with the petrol discount. I reckon my data's worth more than 4 cents.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/01b11e8c-b652-42c3-8c71-4c3f15e63fed/ACCB8DB0-BCF6-4699-9607-1A04E648F9C7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html" href="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html" style="font-size: 11px;">www.theage.com.au</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html"><HEADLINE>Woolies' new card will trail shoppers</HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.theage.com.au/img/DF697A77-DAEB-4B9C-950A-0518891D6397" alt="Woolworths CEO Michael Luscombe at the launch of the new Woolworths credit card in Sydney." /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html"><P>AN UNPRECEDENTED mountain of data will be amassed by the
nation's leading retail company with the launch of a sophisticated
credit card that can follow shoppers on their spending trails and
be used to entice them to buy more products.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html">a sophisticated loyalty
program capable of capturing and then sending a shopper's
purchasing details back to a central database. The database is
linked to the company's recently launched fuel voucher card.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theage.com.au/news/technology/woolies-new-card-will-trail-shoppers/2008/08/26/1219516518185.html"><P>The card will not only collect data on grocery purchases; it
will also record information about purchases through
Woolworths-owned outlets, from clothing to homewares, petrol,
alcohol and electronics.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/ACCB8DB0-BCF6-4699-9607-1A04E648F9C7/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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