Online Males 18-34 Choose Web over TV


	Online Males 18-34 Choose Web over TV

fuordigital

10-9-2008 8:24 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://www.clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cc20d8fd-a435-43b4-b431-fcc22644f061/ACE1BEA7-B4EE-43D7-8F68-6FE94D8443DC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006628" href="http://www.emarketer.com/Article.aspx?id=1006628" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><SPAN class="big_red_text_multiline" id="lblTitle">Young Online Males Choose Web over TV</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><P>Nearly three-quarters of US male Internet users ages 18 to 34 surveyed were online for more than 10 hours per week during Q2 2008, according to a study conducted by <A target="blank" href="http://www.hall-and-partners.com/">Hall & Partners</A> for <A target="blank" href="http://www.breakmedia.com/">Break Media</A>.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/2E6F9882-5FFF-4FD2-81BD-71AD0EFDE1AC" alt="Time Spent Online per Week According to US Male Internet Users Ages 18-34, Q2 2008 (% of respondents)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><DIV>That heavy usage is making young men devoted to the Web. Nearly seven out of 10 respondents said they could not live without the Internet, compared with 31% who said the same of television.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><P>Advertisers targeting young men on the Web have the right idea, judging by the study. Nearly six out of 10 respondents said they recalled online ads after going offline, and 47% had purchased a product or service as a result of an online ad.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><P>Men in college are online slightly less than the general population of men ages 18 to 34. A study of college students published in August 2008 by <A target="blank" href="http://www.educause.edu/">EDUCAUSE</A> revealed that 35% of male college student Internet users spent 21 or more hours online per week. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006628"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.emarketer.com/img/9A6D84AB-8A0D-483E-A589-F34FFB77EA76" alt="Time Spent Online per Week by US College Student Internet Users, by Gender, 2008 (% of respondents)" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/ACE1BEA7-B4EE-43D7-8F68-6FE94D8443DC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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