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mturrofollowshare
10-1-2009 2:52 PM
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mturro says:
All spokes and no hub - I love that. It's also one of the truest, most insightful, and accurate statements I've read in a while. The destination web is dying - at least for content producers. I think I have pounded this drum before but I think it's a point that needs pounding.

The following is cut from an email exchange I had recently (in relation to this article) - it outlines a misreading that I think most legacy publishers are caught in the throes of - namely the misreading of the bound to unbound media shift as a print to digital shift:

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Thinking of the transition that's underway as a shift from print to digital is dangerously misleading. This is more than a simple shift in output technology - it's a slow yet dramatic rewiring of the information ecology in such a way that the previous command and control model becomes less effective and less profitable with each passing day. In order to combat that traditional media companies should re-frame the transit
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